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REGGIE DOBSON

Sales Consultant

Reginald “Reggie” Dobson is an experienced sales leader from Trident Health Services, where he most recently served as the Western Vice President of Sales and Operations for the Diagnostic and Home Health business. At Trident, he led a team of seven regional managers and 56 territory managers to exceed $75M in annual sales.

Reginald began his professional career in the military upon graduation from West Point where he received a commission in the Army. He served as an Airborne Logistics Officer during Operation Joint Endeavor, and as an Airborne Company Commander in the Special Operations Support Command. This leadership crucible taught him to plan in deliberate and expedited scenarios, make significant decisions within ambiguous environments, collaborate in a matrixed hierarchy, and subjugate personal needs to organizational mandates. Reginald strengthened his humanity and moral compass through deep life experiences.


Post-military, Reginald continued his career in the private sector as a sales consultant at Medtronic, NuVasive, Stereotaxis, and various small startups where he achieved President’s Club honors multiple times.


For the past ten years Reginald successfully led both medical sales teams with Trident and Business Operations Teams with Honor Healthcare. He utilized strong leadership and collaborative teamwork to build high performing sales teams that increased market share and preserved profitability in competitive, complex sales environments. He is a charismatic collaborator and focused leader who consistently eliminates barriers by identifying and leveraging the key drivers of sales performance. Reginald builds winning sales cultures and operational teams by empowering individuals to make decisions that maximize sales and positively impact strategic initiatives. If you ask Reginald why his sales teams are known to succeed, he will reply that his “teams prevail over the competition and forces of commoditization through a laser focus on three initiatives: 1) talent management 2) segmentation, targeting, and positioning, and 3) sales force effectiveness”.