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Catalyze was founded in 2019 with a single mission: to support innovation. Our consulting collective works with startups, corporate innovation groups, universities and non-profits. At Catalyze, we approach each of our clients with fresh eyes to develop customized, unique strategies. We have consultants and strategic partners that can support business, marketing, strategy and product development needs, with strong expertise in the Medical Device, Digital Health, Technology, Education and Non-profit spaces. 

Give us a call today and see what we can do for you!

About: About


Catalyze has a team of results-driven leaders who love to work with our growing clientele. Though we hold strong expertise, we are also eager to learn, open to new ideas and technologies and adaptable to the fast-changing and increasingly complex business environment. Beyond the team listed here, we have strategic partners and additional expertise to support medical device and digital health product development from idea to exit.

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Founder and President

Charla Triplett is passionate about building relationships and bringing together the right people to tackle big problems. She is a results-oriented leader with demonstrated strength in new business development, strategy and building programs. Her science and engineering background, combined with her business acumen and over 20 years of experience, allow her to tailor solutions to a diverse set of clients.



Director of Operations

Marie Tyvoll is a Program Manager who has never let a timeline, budget or obstacle prevent her from designing and launching a successful program. Her expertise is in getting it done right with the right people – and she has over 20 years of experience in proactively creating strategic alliances, driving high profile initiatives and mobilizing people resources to achieve desired outcomes in entrepreneurial settings.



Director of Product Development

Patrick Girgen has over 25 years of product design experience using applied research-based principles to drive the design of products that fully support end-user needs while also achieving the business vision. With educational training in both engineering and industrial design, Patrick is able to see the full picture of both functionality and form.

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Senior Consultant

John P. Alderete, PhD, has successfully applied his decades of experience and formal training to the evaluation, financing, formation and operation of biotechnology and medical device technology companies. He is a serial entrepreneur and has held both CSO and CEO roles in addition to consulting roles with companies such as Amgen, Aventis Pharmaceuticals, Biogen, and Genentech.



Sales Consultant

Reginald “Reggie” Dobson is an experienced sales leader in the healthcare space. He has utilized strong leadership and collaborative teamwork to build high performing sales teams that increased market share and preserved profitability in competitive, complex sales environments. He is a charismatic collaborator and focused leader who consistently eliminates barriers by identifying and leveraging the key drivers of sales performance.




Basak Isin, PhD, has a passion for creating new technologies that improve lives. Her technical expertise combined with the business skills that she gained with an MBA and her time at Amazon, Microsoft and Dell EMC, make her a valuable member of the Catalyze team.

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Marketing Consultant

Kathy Gill has over 17 years of B2B and B2C strategic marketing, brand strategy, project management, digital marketing, analytics and business development experience in a variety of industries. Her specific expertise is in increasing an organization’s bottom line through impactful marketing. 



Social Media and Marketing Consultant

Jessyca Lewis is a Marketing and Communications Executive with 20 years of demonstrated success in advertising, sales, marketing, community relations, event planning and project management. She is currently the founder of Savvy Social Vine, a wine marketing and social media agency, and teaches wine and social media marketing to wineries all over the world. 



Senior Consultant

Brian Glaister is an experienced executive and entrepreneur working to make the world a better place. He has broad expertise in the entire start-up lifecycle but particularly thrives at the intersection of operations, sales & marketing, and product development to help companies grow to the next level.



Senior Consultant

JoAnne Udal has over 10 years of pharmaceutical industry experience specializing in Drug Safety and Medical Writing. Her career experience also extends to Pharmacovigilance (PV) Strategy, PV Vendor Management, Risk Management planning for high-profile company products, successful execution of Safety Data and Exchange Agreements, and streamlining of PV Operations during acquisitions and mergers.

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Senior Consultant

Julie Hirota is a creative business executive who passionately nurtures ideas. She has more than 25 years of extensive breadth in private, public and non-profit sectors and drives operations to exceed outcomes. Julie held a successful early engineering career in the tech sector with Fortune 100 companies while starting up and building several full-scale, international manufacturing capabilities. 

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Innovation Strategy Consultant

Dr. Sheikh has over thirty-five years of industry experience in building global information and communications technologies (ICT) businesses as an executive in technology management, sales, and marketing. Prior to his current research and teaching role, he was engaged in management consulting on next-generation renewal energy and healthcare technologies.

About: Team
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